For anyone who is any tiny bit of serious about their social media, be it for a blog, for work, for interest’s sake, you will have undoubtedly heard about having a theme for your social media. Does every single one of your Instagram pictures feature the same filter, with the same colours, with the same subject? Well, you don’t have a theme, and if you want to be any sort of successful, you need a theme. Do all of your pins have one of three to four layouts within a specific image size, with a set number of keywords in your description? You don’t have a theme, either. Good luck getting any traffic… or so that is what we are told.