I am by no means an expert in social media or running a blog, but I have learned quite a bit in the almost three years that I’ve had my blog. There are countless courses in how to boost your traffic with Pinterest, create the perfect Instagram story, and increase your mail list by offering something for free. However, most of these are not free and those that are usually land you on a mailing list that you can’t unsubscribe from no matter how hard you try. Today I’m sharing my social media tips that have worked for me – I’m no expert but in the past year and a half I’ve spent a lot of time trying out different things,
I schedule a lot of my social media ahead- a lot of it is not life, but scheduled to post on its own. I use the free version of HootSuite, it does everything I need it to and allows me to send out posts when I need it to. There are several paid services that you can use if you are interested in upgrading to a higher level of service.
Facebook is an interesting one for me- I don’t find that it’s that useful for my blog, but I use it for myself every day so it’s not difficult to use. I have roughly 50 followers on Facebook, and quite frankly, it’s not a huge source of traffic for me. I don’t push following the blog via email, so if someone does want to actively follow the blog but doesn’t have a WordPress account I will send them my Facebook page.
-Link your blog to its Facebook page so that your posts automatically share! If someone is going to follow your page, make it worth following.
-Ensure that you have a featured image that makes your link stand out.
-I will share my posts to my personal Facebook page, but not every day- I find that once a week or so is a good frequency. (Usually it’s travel or Alpha Gam related, something that I know appeals to a lot of my friends.)
-Many people recommend that you share different articles and links on your Facebook page, but I’ve not seen much traffic come through that way.
-Find groups that you can share links to your posts in- I mean groups that are relevant, not only blogging groups. I am in sorority groups, Lilly Pulitzer and Lululemon groups, and pretty much anything else I am in interested in- I occasionally will share a relevant post to groups, and that will often bring in new visitors! (I wouldn’t recommend doing this more than once every few months, otherwise it’s just spamming.)
I don’t find that I get a lot of traffic from Twitter but I find that it’s a great way to connect with companies and other bloggers! I think of it as an outlet rather than a means to anything in particular.
-Connect your blog to Twitter as well so that posts are pushed there immediately!
-If you can, try and find Twitter chats to connect with related bloggers. I’ve not really found any yet that I’m related to that’s at a time that works for me, but I know a lot of people have had success there.
-Tag companies and accounts in your tweets with related posts- you may be able to connect with someone you never thought you would be able to!
Pinterest is probably the toughest one for me- I know that many people swear by Pinterest for blog traffic but it nets very little for me overall. I still enjoy using it, though! I’ve found some great blogs myself through Pinterest, and useful recipes and travel tips. I don’t use any board boosting services, as I don’t aim to make money off of my blog and although it’s disappointing, low traffic isn’t the end of my world.
-Use red toned images- I’ve read this in a few different places, and red images seem to perform better on Pinterest.
-Try to create one to three templates for pins, and stick with them for your own posts. Canva is the easiest way to make pinnable images (and it’s free)!
-Make sure that you have a pinnable image for each post, and that it is easily identifiable.
-I’ve found that posts that you “learn” something from perform the best on Pinterest- a recipe, travel tips or destinations, how to-s, guides, anything that there is a takeaway to gain.
StumbleUpon is still quite the mystery to me… It is a social network designed to introduce you new pages and sites, and works on a shared system. That’s really all I know about it.
-You can’t continually share your old posts- you won’t have any traffic from StumbleUpon if you only share from one domain.
-If you are going to share your own pages, only about 1/10 pages should be from your domain.
-If I am going to share any pages, I make sure to stumble for at least 10 minutes throughout the day. It’s usually in the evening after I get home to make sure that I actually have time.
Instagram- your world (and everyone else’s) in pictures! Although Instagram seems pretty easy to understand, there’s a lot happening behind the scenes that makes it difficult to gain traction on Instagram. What I’ve learned has come from hours of reading and even more trials.
-Blue and green toned images perform well on Instagram.
-I don’t subscribe to theory of having a “theme”- I get bored of accounts when it’s the exact same image over and over and over. I can’t say if it actually helps because I’ve never tried it.
-I do use the same two-three filters throughout my pictures to create general cohesion!
-Pay attention to hashtags and use them- look at the hashtags you use and then find what others are being used. Think theme, colour, day of the week, location, activity, subject, and pretty much anything else you can think of! I usually try to use at 15 hashtags (that are relevant).
-Find your schedule- I post at specific times on specific days, because they historically have performed well. Some people argue that a schedule isn’t necessary with the new algorithms that they are using, but I’ve found it still makes a difference for me!
Bloggers, what is your number one social media tip?