I’ve been blogging for over two years now. I know that I’m fairly small and insignificant in the world of blogging, but if nothing else I’ve learned a few things along the way. I don’t proclaim to be some sort of blogging guru- I certainly make mistakes regularly- but I hope that today’s post is helpful in looking at your own blog in some way! These are the big lessons that I have learned from blogging…
1) What You Write Might Not Be What People Want to Read
I’m sure that every single blogger makes this mistake- we think that something that because we are passionate about a topic that everyone else will be. More times than we would like to admit, we spend hours writing/editing/arranging a post only to have it pass by our readers unnoticed. It can be quite frustrating but then I remind that I have undoubtedly glanced past someone else’s post that is their pride and joy and I meant no harm by it either. You can either accept that you will be writing posts that few people will see (and that’s 100% okay!) or use that info to your advantage. Takeaway: Try to roughly track which of your posts are popular! You might notice that a particular topic is being read more than others, and that is useful information when planning out future posts.
2) Allow More Time Than You Think
When I first started blogging, I assumed I would just put out my witty opinions, hit publish, and that’s it! It turns out that when you factor in writing, editing, hyperlinking, photo editing and importing anything that needs to be, a post will take me anywhere from an hour to two and a half- and that doesn’t factor in any social media that is related, and any later edits that I may do. Some bloggers do post on the fly, but I write ahead and schedule them. I’m busy with work, volunteering, ballet, and a myriad of other things, and I want to make sure that my posts publish at a consistent time for my readers. Takeaway: Over-book time to work on your posts; if you end up being done in less time, it’s a bonus! Your blog represents you, and your best side.
3) Remember That There Are People Behind Blogs
I’ve been fortunate to not have it happen on one of my posts, but I’ve seen some comment threads devolve into fairly nasty and awful exchanges. Just as you love to see positive and kind comments on your blog, others do not wish to see horrible and mean comments on theirs. While I do believe that if you have something to say about a blog you should leave a comment, if you are only being rude/explicit/unkind, keep it to yourself. Takeaway: Be kind, it’s as simple as that.
4) Figure Out What You Want From Blogging
Everyone blogs for very different but valid reasons. I started blogging because I didn’t find many blogs for people in their mid-to-late twenties that were overly realistic- I don’t have professional photographs, and I don’t have a million dollar wardrobe, but this is my life! I stuck with blogging because of the community- I love making new connections and friends through blogging. (You will find the most interesting and wonderful people in these communities!) However, if your goal is to monetise your blog or reach thousands of followers, focus on it and make it happen! You might have to approach blogging differently from a blogger like me, but there is no problem in that. Takeaway: Understand what it is that you want from blogging, and adjust your blog and strategies to suit it!
What have you learned from your time blogging?